Ispo Munich 2017 debut a success
Our debut at the top sports business event in Europe, Ispo Munich, was a resounding success. Although we have been participating in this sort of event for many years now, the first time is always special and even more with one of this calibre. Over just four days, the fair attracted more than 83,000 visitors from 120 countries.
Plus, the fortieth annual Ispo Munich, which took place from 5 to 8 February in Munich, set a new all-time record with 2,732 exhibitors, 57 of which were Spanish companies.
Our time at the main trade fair for sports equipment and fashion was very positive. In addition to being a great showcase to launch Noene, after the brand was acquired by Laboratorios Diafarm, we also networked with professionals in the sector, both in Spain and abroad, to exchange experiences and opinions about the latest trends in the European sports market.
We spent our time there raising awareness of the whole range of Noene insoles, with their revolutionary material and design. They are made of viscoelastic elastomer that absorbs and disperses the shockwaves generated with every step to help athletes protect their joints and prevent future injuries.
Ispo Munich has become a not-to-be-missed event for everyone involved in developing innovative equipment to help people do sport. See you there next year!